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01/28/2026
Viewpoint: How companies should approach their AI rollouts
There’s much potential to use AI for growth and optimization, but only if it’s implemented correctly. Read insights from CohnReznick’s Mel Walker.
Adapted from an interview by Benzinga(Opens a new window)(Opens a new window)(Opens a new window)(Opens a new window)
It’s time for all companies to be preparing for the days when AI is ubiquitous. At this stage, many of our clients are learning, understanding, and exploring what AI in existing apps can do. But it’s also critical to start getting ready for AI rollouts by making sure that you have the right policies and processes in place and your data is optimized. Far too often, companies will believe their data is in a good spot and ready for AI, but we find there is often room for improvement.
While AI has immense potential in terms of productivity and efficiency, maintain some caution while adopting this disruptive technology. This isn't something companies should go full-throttle on out of the gate without extensive planning and thought; yes, there's the potential to use AI for growth and optimization, but only if it’s implemented correctly.
"Use AI where it makes sense, don’t use AI for the sake of AI. I always say kill a fly with a fly swatter, not a sledgehammer." – Mel Walker, Managing Director
To start your AI journey, look first at the AI you already have, embedded in tools like Hubspot for customer relationship management or Salesforce for sales leads. Spend time understanding and utilizing the AI capabilities in the apps you already own before implementing new AI.
The future looks…AI
AI isn’t a passing trend. It’s here to stay, and will continue to evolve as an integral part of our daily technology interactions. But as for adoption rates, expect that it may be slow and steady in the beginning. In our experience, C-suite executives – particularly financial –will tiptoe into AI, testing the waters before jumping in. If it makes sense and they can trust it, they will roll it out; If it’s questionable and not secure, it won’t be implemented.
As for how the world should view AI, we believe it should be more positive, less negative. The commentary that AI will steal our jobs is overblown – ultimately AI will augment the way we work, not replace us. Ultimately, AI will make our work life easier and allow us to focus on the most strategic and important tasks.
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This has been prepared for information purposes and general guidance only and does not constitute legal or professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is made as to the accuracy or completeness of the information contained in this publication, and CohnReznick, its partners, employees and agents accept no liability, and disclaim all responsibility, for the consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.