For Baseball and for business, the game has changed. Is your team ready to take the field?
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The playing field has changed – CohnReznick & Major League Baseball®

CohnReznick is proud to collaborate with Major League Baseball to reveal, explore, and celebrate the business behind the game we love. Our sponsorship begins with coverage of the Winter Meetings, where game-changing decisions are made daily. Next up is the creation of two new video series – The Business of Baseball and Front Office Focus – that examine the strategic issues franchises tackle on and off the field. Businesses of every kind face similar strategic and leadership issues every day. Our web portal will provide additional in-depth content to help you gain business building ideas from CohnReznick’s bench of seasoned pros. We invite you to explore this rich content and subscribe to stay informed of new topics we address. Because in baseball and in business, success is about achieving your vision. Let’s get going.

Adapt to a new playing field

We invite you to visit this web portal often to access a wide range of content designed to help your business uncover new opportunities. And please subscribe to connect to many new topics we will address. For Baseball and for business, the game has changed. Is your team ready to take the field?

Let's get going

Managing for Success

In baseball and in business, it's all about achieving your vision. Get a behind–the–scenes look at the business of baseball through two original MLB video series – Business of Baseball and Front Office Focus – presented by CohnReznick.

Let's get going

Elevating The Fan (Customer) Experience

Attracting and retaining customers is as critical to MLB® clubs as it is to other businesses. Regardless of industry, consumers become loyal fans when a company can deliver an outstanding customer experience. This content series explores techniques that MLB® is using to deepen its relationship with fans. CohnReznick also shares ideas on integrating technology and a “customer first” mindset to provide richer, more interactive experiences that drive growth.

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Community Outreach

For MLB® teams across the country, the business of baseball includes helping others through community-focused programs and charitable giving. In fostering a culture of moving forward and giving back, CohnReznick proudly serves many businesses whose good work benefits society at large. Our goal is to help our clients grow through the services we provide while helping our communities grow stronger through the programs we support.

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Community Development

Like many development projects, the construction of an MLB ballpark often brings positive change to the surrounding community. Through the lens of MLB and our own industry professionals, this content series offers tools and ideas for any business involved in community development. Learn how legislative initiatives, public-private partnerships, and cutting edge programs like Opportunity Zones are changing the game for industry participants.

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Mayor of the City

Running a business can be as complicated as running a major city or an MLB ® team. Every day is game day. To get ahead in the standings, business leaders must manage an increasingly complex scope of responsibility. This content series offers insights from MLB ® and our own line-up to help you stay on top of your game.

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Business of Food

MLB ® fans have a variety of new food and beverage options, making their game day experience a culinary one as well. Business of Food looks at innovative strategies that are transforming the restaurant industry – both inside and outside of the ballpark. This unique content series showcases ideas from baseball’s leading hospitality innovators, and our own team, to help your hospitality business drive growth and customer loyalty.

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An all-new series of Front Office Focus is off and running as top minds from each of the 30 MLB® teams deliver a high-level analysis of their teams for the 2020 baseball season. Hear GMs and other team leaders assess key players, their coaching staff, their key challenges, and the critical decision-making data they need to put a winning team on the field. 

Inside Our Collaboration

Video

CohnReznick CEO Frank Longobardi interview with MLB Network at 2019 Winter Meetings

MLB Network host, Brian Kenny interviews Frank Longobardi, CohnReznick CEO about business insights to be gained from the business of baseball.

12/2/2019

Video

CohnReznick & Major League Baseball®

CohnReznick is proud to collaborate with Major League Baseball to reveal, explore, and celebrate the business behind the game we love.

Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved.