When selling a business, it’s crucial for sellers to adopt a buyer’s mindset; particularly during the due diligence process. This approach not only facilitates a smoother transaction but also maximizes the value and attractiveness of the business. I have seen a number of transactions where sellers lose hundreds of thousands to several millions of dollars without knowing it or discovering it when it’s too late. Here are several reasons why thinking like a buyer is essential:

1. Understanding buyer concerns

Buyers are naturally cautious and will scrutinize every aspect of the business to ensure they are making a sound investment. By thinking like a buyer, sellers can anticipate potential concerns and address them proactively. This includes:

• Financial health: Ensuring that financial statements are accurate, up-to-date, and transparent.
• Operational efficiency: Demonstrating that the business operations are streamlined and efficient.
• Legal and tax compliance: Confirming that the business complies with all relevant laws and regulations. Knowing where and what your vulnerabilities are (i.e. potential or actual liabilities) ahead of the buyer is key in positioning and preparing for negotiations.

2. Enhancing transparency

Transparency builds trust. When sellers provide clear, comprehensive information, it reassures buyers and reduces the likelihood of surprises that could derail the deal. Believe me, a meltdown is not ideal in the middle of the diligence process. Key areas to focus on include:

• Detailed documentation: Provide thorough documentation on financials, contracts, and operational processes; Know your numbers better than anyone else.
• Open communication: Be available to answer questions and provide additional information as needed. If you have had the benefit of a sell-side due diligence, you most likely are already aware of what the questions and answers will be. Doing diligence on your business before somebody else does educates you the nitty-gritty of your business and builds more confidence in facing a buy-side diligence.
  

3. Highlighting value drivers

Buyers are looking for value. By identifying and emphasizing the key value drivers of the business, sellers can make their business more attractive. This involves:

• Unique selling propositions: Highlight what sets the business apart from competitors.
• Growth potential: Demonstrate the potential for future growth and profitability.
• Customer base: Showcase a loyal and diverse customer base.

4. Mitigating risks

Every business has risks, but how these risks are managed can make a significant difference. Sellers should:

• Identify risks: Clearly identify potential risks and how they are being managed. Buyers will typically subject the potential transaction to at least three types of due diligence, such as financial, tax, and legal diligence. The size of the business and the uniqueness of the industry may require other due diligence streams, including human resources, information technology, government contracting, and cybersecurity.
• Risk mitigation strategies: Present strategies that are in place to mitigate risks and, more importantly, eliminate risks by   addressing the problem head-on prior to engaging buyers performing their own diligence. I call this, “owning your outcome”.

5. Streamlining the process

A buyer-centric approach can streamline the due diligence process, making it more efficient and less stressful for both parties. This can be achieved by including the following:

• Organized information: Keep all necessary documents and information well-organized and easily accessible. Believe me, everyone is on the same page when it comes to aiming to execute a cost-effective and efficient transaction. Buyers want to close as soon as possible, but they are not foolish investors and won’t part ways with millions and hundreds of millions without proper and adequate vetting.
• Professional assistance: Engage with experienced professionals such as transaction advisory, financial, and tax due diligence providers; M&A lawyers; and investment bankers to make sure key aspects of the sale are handled expertly.  

Think like a buyer

Thinking like a buyer during due diligence is not just a strategic advantage for sellers; it’s a necessity. By understanding buyer concerns, enhancing transparency, highlighting value drivers, mitigating risks, and streamlining the process, sellers can facilitate a smoother transaction and achieve a more favorable outcome. Ultimately, this mindset helps build trust and confidence, paving the way for a successful sale.