Vivian Lara
Director, National Client Relationship Executive

Vivian Lara leads business development efforts nationwide for the firm’s Financial Sponsors & Financial Services, and Value360.  In this role, she interacts daily with private equity / independent sponsors / portfolio company executives, family offices, investment bankers and M&A advisers cultivating / maintaining relationships, increasing awareness of firm capabilities, understanding client needs and serving as a liaison between clients and firm experts across all industry groups and service lines (advisory, audit, and tax).  

A strategic business development leader focused on client satisfaction and retention, Vivian has more than 25 years of experience as a client relationship executive with professional services organizations.  She spent over 12 years in progressive leadership roles with Big 4 firms where she was responsible for marketing, client relations, and selling professional services (audit, tax, and consulting).


MBA, Finance – Florida International University

BA, Marketing and International Business – Florida International University

Professional Affiliations

Alliance of Merger & Acquisition Advisors, South Florida Chapter - Chair

Association for Corporate Growth, South Florida Chapter

XPX Exit Planning Exchange

Turnaround Management Association

Additional Languages


Areas of expertise


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south florida office

CohnReznick Expands In South Florida