Jeffrey Wissink

Jeffrey (Jeff) Wissink is a principal in CohnReznick’s Technology+ practice and serves as the firm’s Cannabis and Consumer Products Advisory Leader. He is also a member of the firm’s Performance Management practice where he helps the firm increase collaboration across service lines and create new services to help clients drive growth. Based in Chicago, Jeff is a highly knowledgeable strategy, operations, and technology professional with more than two decades of experience as a founder, C-suite executive, and management consultant.

Jeff’s advisory experience spans multiple industry sectors with a heavy concentration in retail, consumer products, media and entertainment, SaaS, education technology, and recurring revenue/subscription businesses. His services to clients include P&L management, business strategy, revenue growth, efficiency and cost reduction, post-acquisition integration, and process optimization. Jeff is skilled at combining operations, technology, and change management techniques to guide business strategy and decision-making. 

Before joining CohnReznick, Jeff was the chief operating officer for an early-stage, vertically integrated cannabis company. In this role, he was responsible for new product development/launch, wholesale and retail sales, human resources, FP&A, and information technology, including designing and implementing a scalable system stack, upgrading existing systems, integrations, and internal service levels. In addition, he overhauled retail operations by leveraging data to develop strategies for launching new stores, refining inventory controls, overhauling in-store technology, and implementing online/curbside and cashless capabilities. Prior to that, Jeff was a 25-year management consulting veteran, having founded, grown, and exited two such organizations.