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The first 100 days: The marathon begins right after the sprint

The first 100 days require balancing urgent demands with foundational work to build value. Learn how to execute effectively. Read more.

 

Everyone talks about the "First 100 Days" as if they are neat, decisive, and predictable. In reality, especially in lower middle market businesses, the work often takes 120 or 180 days because the business, the people, and the data set the pace. That is not failure. It is the reality of operating.

What often gets overlooked is that by the time the deal closes, management has already finished a sprint. Going to market is exhausting: diligence requests, data rooms, presentations, late nights, and nonstop scrutiny. Just when the team expects relief, the marathon begins.

Those same teams now enter a sponsor-backed environment with new reporting, tighter deadlines, and higher expectations, often without added resources. That gap between what the business now requires and what the team can absorb is where momentum is either built or lost.

Two clocks: The urgent and the important

The first 100 days run on two clocks at once, and leadership has to manage both.

The first is the urgent and important: Hard-deadline items that can damage the business if they slip. Can you produce reliable financials, meet lender reporting deadlines, and manage cash well enough to make the first debt payment with confidence? Miss these and credibility erodes quickly.

The second is the important but not urgent: The foundational work that is easy to delay because no deadline forces it. This includes building scalable people, process, and systems; improving the close; and creating the discipline needed to execute the value creation plan. Ignore it, and a year later execution still feels harder than it should.

Strong execution in this period means serving both clocks at once on a team that is already stretched thin.

Keeping the lights on: Reporting, lenders, and cash

Finance is often expected to handle new lender reporting, board expectations, KPIs, and integration work immediately after close, usually without more resources. Most lower middle market teams need support early, especially on the urgent items.

The first debt service payment is a useful forcing function. To meet it confidently, you need clear cash visibility, a working forecast, and a close process that produces numbers you trust. If any one of those is weak, every downstream decision is weaker too.

In one operating role, the monthly close took nearly a month. When finance runs that far behind, forecasting, pricing, inventory visibility, cash management, and synergy capture all lag with it. The team was capable, but the process had been built for a smaller, slower business.

Closing on time: Reading today's news, not last month's

An on-time close sits on the line between urgent and important. If the books close on day eighteen or day twenty-two, leadership is steering with stale information and has less time to correct problems before the quarter gets away from them.

Accounting rigor is not about tidiness; It buys time. A fast, clean close gives leadership current information and enough runway to act, which compounds across the hold period.

Organizational design: Building capacity to execute

Most businesses were not designed to scale; they evolved. Roles blur, accountability gets fuzzy, and systems form around individuals rather than workflows. In the first 100 days, the goal is not reorganization for its own sake. It is creating a structure that can support the deal thesis and value creation plan.

Unclear ownership is one of the fastest ways to stall momentum. In one business, three people believed they owned pricing, which meant no one truly did. Establishing accountability early is not bureaucracy; it is how decisions speed up and execution improves.

Data integrity: Building on bedrock, not sand

Everyone wants dashboards and KPI reporting, but strong analytics cannot be built on weak data. This period should include a real data audit: customer master cleanup, item mapping, revenue recognition alignment, and cost center review.

In one role, the same customer existed under four names, three IDs, and two sets of payment terms. The issue was not strategy. It was that no one had been given the time to clean the foundation. Dirty data slows execution everywhere.

Process discipline: Turning ambition into execution

The fastest way to derail a 100-day plan is to treat it like a wish list instead of an operating system. Real discipline means a clear execution rhythm with weekly checkpoints, named owners, honest prioritization, and open communication.

We once worked with a company running twenty-three initiatives with no operating cadence. We replaced the noise with a simple weekly drumbeat of owners, outputs, and blockers. Execution improved not because people worked harder, but because the system finally supported them.

Why does the "100 days" often take longer?

The real world does not pause for your plan. Add-on acquisitions appear, key hires take time, systems resist integration, and cultural change never moves on a consulting timeline.

That is why the first 100 days are not really about speed; they are about direction. Handle the urgent work so the business stays stable with the board and lender, and protect the important but non-urgent work so the foundation is there when it is time to scale.

Where CohnReznick can help

Our role is not to overload management with initiatives or hand an exhausted team a giant deck. It is to provide operator-level support where it has the most leverage across both clocks.

On the urgent side, that means reliable financial reporting, lender compliance, and clear cash visibility ahead of the first debt payment. On the foundation side, it means organizational clarity, clean data, an on-time close, and the process discipline that helps a lean team execute. We add capacity to a stretched team rather than adding to its burden.

The best time to have this conversation is around close, when teams are under the most strain and foundation decisions matter most.

Execution over speed

The sprint of getting to market is over. The marathon of building value has just begun, usually on tired legs. If the first 100 days take 120 or 160, that is not failure. What matters is getting the urgent and important things right so nothing breaks, and value compounds over time.

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ryan paskin

Ryan Paskin

Partner, Transaction Advisory Services – CohnReznick Advisory LLC
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David Morris

Managing Director
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