CohnReznick Rolls Out Enhanced Brand Identity

New York, NY – May 1, 2018 – CohnReznick LLP, one of the top advisory, assurance, and tax firms in the United States, has refreshed and enhanced its corporate logo and brand identity system – the first such change in almost six years. The updated logo emphasizes the Firm’s “Break Through” icon by making it a larger, more prominent component of the design. The change further reinforces CohnReznick’s commitment to helping its clients, employees, and communities break through and achieve their goals.

Other modifications to the logo design include:

• A fresh, modern typeface has been used to complement the progressive brand identity.
• The service line descriptor beneath the CohnReznick name has changed to Advisory/Assurance/Tax, replacing the previous Accounting/Tax/Advisory descriptor. This change emphasizes the growing importance of the business advisor role that CohnReznick professionals play in providing world class client service. The Firm’s value proposition is that clients can expect the guidance and insight they need to achieve their vision in a rapidly changing business environment.

In addition to the logo updates, the refreshed brand identity includes a new color palette and dynamic designs for all marketing materials. The full roll-out will take place over the summer of 2018.

To learn more, watch the video.