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2015 Accounting MOVE Project to Highlight Moments of Personal Illumination that Resulted in Culture Change

Sixth Year of Project to Profile Men and Women who Champion Women in Public Accounting…and Their “Ah-ha!” Moments

Lexington, KY (October 7, 2014) – ‘Lightbulb moments’ are memorable for a good reason: when you have one, you see things you have never seen before.

Personal ‘lightbulb moments’ can catalyze long-term change when public accounting firm leaders put their sudden insights into actions that change culture, policies and practices. That is why the 2015 Accounting MOVE Project has the theme of “Lightbulb Moments that Show the Way: Personal Insights In Action.”

The 2015 Accounting MOVE Project will profile dozens of ‘lightbulb moments’ and subsequent change to show the many ways that leaders, rising leaders and influencers are making a difference for women in accounting.  As well, the 2015 report, the sixth cycle of the annual benchmarking project, will track ongoing change through data and profiles of proven and promising practices.

“Data makes the point, but stories compel real change. Personal experiences give others permission to share their own journeys. That’s why this fresh approach will spark conversations across the profession,” said Joanne Cleaver, president of Wilson-Taylor Associates, Inc., the firm that designed and manages the Accounting MOVE Project. 

“Lightbulb moments, or as what we call them at Moss Adams, “MA-ha” moments, became an important part of our Forum W journey. In many cases, those a-ha moments were pivotal in transforming people into vocal advocates for Forum W, both internally and externally. Engaging in meaningful conversations, creating opportunities for open dialogue, and sharing those stories has helped the firm further embed the Forum W mission into our culture,” said Jennifer Wyne, director of human resources for Moss Adams LLP. Moss Adams is the Founding Sponsor of the Accounting MOVE Project.

“We recognize that women’s communication, collaboration, and client management skills are advantages that can help win and retain clients,” said Risa Lavine, CohnReznick Principal and Chief of Staff. “The MOVE Project supports this business case by highlighting those lightbulb moments and success stories and that is why we are so proud to sponsor this vital project.” CohnReznick is the National Sponsor of the Accounting MOVE Project.

A summary of the 2015 Accounting MOVE Project will be published in the May issue of Public Accounting Report, with the full report available at the websites of MOVE association partners, the Accounting & Financial Women’s Alliance and the American Woman’s Society of Certified Public Accountants.

“We truly learn from the stories of others and someone else’s ‘ah-ha moment’ may be just the encouragement we need to advance our own careers. AFWA promotes career advancement for women in accounting and finance as they become industry leaders. We are excited for the release of the 2015 MOVE report, both for our members and all professionals who may be looking for a little encouragement to advance their own careers,” said Ericka Harney, executive director, Accounting & Financial Women’s Alliance.

“The American Woman’s Society of CPAs is excited about the incorporation of ‘lightbulb moments’ into the 2015 Accounting MOVE Project.  When individuals are able to tell their story, the connections are more apparent and easier to foster. We are looking forward to facilitating the conversations across the profession,” said Kim Fantaci, executive director of the American Woman’s Society of CPAs.

About the Accounting MOVE Project

The Accounting MOVE Project is based on the MOVE methodology, developed by research partner Wilson-Taylor Associates, Inc., which investigates the factors proven to be essential to women’s career success:

M – Money: fair pay practices;
O – Opportunity: advancement and leadership development;
V – Vital supports: work-life programs that remove barriers; and
E – Entrepreneurship: operating experience for managing or business ownership

About the Accounting/MOVE Project Partners

Moss Adams
Moss Adams is one of the largest accounting and consulting firms in the nation.  Together with its affiliates, the firm provides insight and expertise integral to its clients’ success, serving public, private, and not-for-profit enterprises across the nation and in a wide range of industries.

  • Moss Adams LLP is a national leader in assurance, tax, consulting, risk management, transaction, and wealth services.
  • Moss Adams Wealth Advisors LLC provides investment management, personal financial planning, and insurance strategies to help clients build and preserve their wealth.
  • Moss Adams Capital LLC offers investment banking and strategic advisory services, helping clients create greater value in their business.

CohnReznick LLP
With origins dating back to 1919, CohnReznick LLP is the 10th largest accounting, tax, and advisory firm in the United States, combining the resources and technical expertise of a national firm with the hands-on, entrepreneurial approach that today's dynamic business environment demands. CohnReznick serves a large number of diverse industries and offers specialized services for Fortune 1000 companies, owner-managed firms, international enterprises, government agencies, not-for-profit organizations, and other key market sectors.
Headquartered in New York, NY, CohnReznick serves its clients with more than 280 partners, 2,500 employees, and 26 offices. The Firm is a member of Nexia International, a global network of independent accountancy, tax, and business advisors. For more information, visit

The Accounting & Financial Women's Alliance
The Accounting & Financial Women’s Alliance promotes the professional growth of women in accounting and finance. Members of the association benefit from opportunities to connect with colleagues, advance their careers, and become industry leaders. For 75 years, the organization has proudly upheld its mission to enable women in all accounting and related fields to achieve their full personal, professional and economic potential and to contribute to the future development of their profession. Visit for more information.

AWSCPA is a national organization founded in 1933 dedicated to serving all women CPAs. The AWSCPA provides a supportive environment and valuable resources for members to achieve their personal and professional goals through various opportunities including leadership, networking and education. As the only resource exclusively for women CPAs and those aspiring to become certified, the Society provides information as well as scholarships to those in the profession. The Society is a leader in addressing concerns such as gender equity, the glass ceiling, and work and family issues. AWSCPA members work in all segments of the accounting and financial profession, from individual practitioners to professionals in industry, academia, and government, as well as partners in all of the largest firms. Visit the AWSCPA Web site at or call the Society’s office at (800) AWSCPA1 (297-2721).

Wilson-Taylor Associates, Inc.
Strategic communication firm Wilson-Taylor Associates, Inc., has been designing and managing national research projects that measure the progress of women in the workplace since 1998. Its methodology pivots on factors proven to remove barriers so that women can fully participate in driving business results. Led by veteran business journalist Joanne Cleaver, its current and past clients include Women in Cable Telecommunications, the Women's Transportation Seminar, the Alliance for Workplace Excellence, SitterCity,, and many others. Please see Wilson-Taylor’s portfolio of work at



Ericka Harney, Executive Director
Accounting & Financial Women’s Alliance  859.219.3590 M: 859.492.0677

Kimberly A. Fantaci, Executive Director
American Woman's Society of CPA's 800.AWSCPA1   M: 937.313.1337

Joanne Cleaver, President
Wilson-Taylor Associates, Inc.  231.299.1275  M: 414.232.3181

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