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CohnReznick Forms Alliance with Gigya, Expanding Digital and Innovation Services to Growth Companies


5/17/16

NEW YORK, NY – CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the United States, announced today that it has formed an alliance with Gigya Inc (“Gigya”), a customer identity platform that helps companies enhance customer relationships in a scalable, secure manner.

The alliance builds on CohnReznick’s expansion of its Technology and Digital Advisory Practice, strengthening its ability to help growth companies improve customer loyalty and engagement strategies leading to profitable growth.

“Aligning with Gigya enables CohnReznick to extend its technology offerings, leveraging first party, social and behavioral data to drive actionable insights and enhancing our ability to help clients build more loyal and engaged customers,” said Dean Nelson, Principal and National Director of the Technology and Digital Advisory Practice at CohnReznick. “Gigya meets the demands of our clients looking to integrate enriched customer profiles into their marketing and service applications.”

CohnReznick will work with Gigya to help retailers, consumer packaged goods businesses, manufacturers, distributors, and other growth companies:

  • Increase customer engagement effectiveness across channels and devices, unlocking profitable growth opportunities.
  • Consolidate, organize, and manage customer identity and behavioral data to power identity-driven relationships, all while maintaining scalability, security, and compliance.
  • Develop customer profiles, leveraging first party, social media, and behavioral data across marketing applications, to drive user actions and provide personalized experiences.
     

CohnReznick’s Technology and Digital Advisory Practice, by strengthening customer relationships and opening new revenue streams, helps growth companies digitally transform business models, build sustainable competitive advantage, and reshape market leadership in today’s digital economy.

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