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Paul Gulbin Joins CohnReznick Advisory’s Growing Technology and Digital Advisory Practice


10/26/15

Stamford, CT – CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the U.S., has announced the appointment of Paul Gulbin as a Managing Director in the Firm’s Advisory practice.
 
Paul will lead the Firm’s digital services platform as part of the Technology and Digital Advisory Practice. Paul specializes in digital and customer strategy, digital marketing, content management, experience design, channel and content management, digital customer profile, permissions management, analytics, big data, and complex/global programs.
 
“We recognize the constantly evolving technology needs of businesses today and the addition of Paul fits perfectly into our strategic plan to expand our technology service offerings to growth companies,” said Keith Denham, Managing Principal and National Director of CohnReznick Advisory.
 
Paul’s appointment follows the addition of Dean Nelson, who serves as Technology and Digital Advisory National Director, earlier this year. “Digital technologies are transforming traditional business models, creating new revenue streams and driving engaging customer experiences,” commented Nelson. “In his role, Paul is focused on advising companies to become more agile, innovative, social, mobile, and customer- and employee-focused by making digital a core part of how they conduct business.”
 
Prior to joining CohnReznick, Paul was a North America Digital Practice Leader at Capgemini, where he had responsibility for top-line growth, digital capability enhancement, and digital solution platform offerings. In this role, he was instrumental in designing and building a global digital center of excellence and operating model for one of the world’s largest life sciences companies in order to support business growth across markets and business units worldwide. He also launched a mobility strategy for the world’s largest provider of biopharmaceutical development and commercial outsourcing services, enabling business-to-business, business-to-employee, business-to-patient, and machine-to-machine capabilities.
 
Paul has a depth of expertise in innovating and executing revenue growth strategies, marketing and sales effectiveness, customer analytics, and customer relationship management (CRM) strategy, which was honed at several Big Four firms. He has provided consulting services to a number of Fortune 500 companies in the area of customer engagement, including digital transformation, best practices, and the deployment of complex architecture and platforms. He also possesses expertise in the development of industry-specific CRM social, cloud, mobile, and digital channel enablement.
 
Active in several professional associations, including Institute of Management Consultants, The Entrepreneurial Institute, Council of Logistics Management, National Association of Sales Professionals, Sales Executive Council, and The Strategic Account Management Association, Paul holds a Bachelor of Arts, Accounting and Economics from Lycoming College and completed the Massachusetts Institute of Technology Sloan School of Management: Executive Masters Program, Technology, Operations, and Value Chain Management.
 
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