Wissink joins CohnReznick as Technology+ Principal

New York, NY – July 11, 2022 – CohnReznick LLP, one of the leading advisory, assurance, and tax firms in the United States, today announced that Jeffrey (Jeff) Wissink has joined the firm as a principal in its Technology+ practice and will serve as the firm’s Cannabis and Consumer Products Advisory Leader. Based in Chicago, Wissink is a highly knowledgeable strategy, operations, and technology professional with more than two decades of experience as a founder, C-suite executive, and management consultant.
Wissink’s advisory experience spans multiple industry sectors with a heavy concentration in retail, consumer products, media and entertainment, SaaS, education technology, and recurring revenue/subscription businesses. His services to clients include P&L management, business strategy, revenue growth, efficiency and cost reduction, post-acquisition integration, and process optimization. Wissink is skilled at combining operations, technology, and change management techniques to guide business strategy and decision-making. 

“The formation of Technology+ in April was a way CohnReznick could offer powerful data strategy, enterprise technology, and analytics consulting under one umbrella to better address the diversified demands of stakeholders. As the group continues to grow and evolve, bringing someone with Jeff Wissink’s experience to our team will undoubtedly help us meet these demands,” notes Paul Ricci, CohnReznick’s Technology+ Practice Leader. “Jeff’s proven track record of large-scale business development, growth strategy thought leadership, and project execution will be an asset to our clients and team both nationally and in the Chicago region.”

Before joining CohnReznick, Wissink was the chief operating officer for an early-stage, vertically integrated cannabis company. In this role, he was responsible for new product development/launch, wholesale and retail sales, human resources, FP&A, and information technology, including designing and implementing a scalable system stack, upgrading existing systems, integrations, and internal service levels. In addition, he overhauled retail operations by leveraging data to develop strategies for launching new stores, refining inventory controls, overhauling in-store technology, and implementing online/curbside and cashless capabilities. Prior to that, Wissink was a 25-year management consulting veteran, having founded, grown, and exited two such organizations.

Wissink earned a BA in Economics from Northwestern University and an MBA in Marketing, Management & Strategy, and Entrepreneurship from Northwestern’s Kellogg School of Management.