Integrated business planning (IBP) for the retail and consumer goods industry
In today’s dynamic, disruptive retail and consumer goods market, quarterly business planning and forecasting across a number of unconnected systems won’t cut it.
Businesses must anticipate and manage swings in supply, sales, demand, promotions, and customer preferences – all without disruption to operations and sales. The ability to predict, rather than simply respond, is increasingly critical.
An Integrated Business Planning (IBP) strategy can help by unifying people, processes, and technologies across functions, breaking down silos to align data, drive communication and collaboration, link planning processes, and improve the accuracy of reporting.
Ultimately, IBP can help retailers stock the right products at the right time at the right place at the right price, regardless of volatile market factors.