The Family Office and High Net Worth Investor Pool in the Middle Market

Most industries and business models eventually go through some form of maturation, consolidation, or structural change as the industry has more entrants and as profits for the early entrants and rule makers start to decline.  A maturing market directs participants to squeeze profitability or yield in different ways.  For a product-based company, for example, outsourcing product development and manufacturing or migrating from a distribution to a direct sales model, are possible maneuvers.

If one looks at the current availability of private capital through fund structures chasing high priced deals and looking for yield, "outsourcing" or "going direct" models are each impacting the LP base. A day does not go by when deal creators and deal participants are not inundated with emails and calls from service providers and event organizers touting their access to family offices, limited partner events, and trade publications targeting private capital providers. The email blasts give the impression that the "anonymous LPs" are emerging from the shadows to invest directly in their own deals.

While we should not view these events as shocking or representative of the end of committed capital styled private equity funds, some LPs are become more involved and asking questions of GPs. Ultimately, do the market dynamics and supply of cash in the private capital markets make chasing yield worth it for a family office LP to invest directly?  With any smart allocation of wealth, why not have multiple options that include investing as an LP through a fund and direct investing?

Why and How for the Family Office

The family office structure, and the role of the Chief Investment Officer within it, will impact the need and participation in the deals.  If capital must be deployed to meet objectives, acting outside of a fund could be the best approach. Historically, most CIOs put the walls up and limit outside opportunities. The CIO and wealth management and preservation functions are often risk-averse in both strategy and execution. This is contradictory to the family office founders who probably made their wealth through risk taking and business investing.  Bridging these behavioral characteristics is the key. Both the founders/creators of the wealth and the ones charged with preserving it need to consider:

  1. How much of the investment allocation should come from direct investing?
  2. Which infrastructure is in place, or will be put in place, to source, vet, execute, and manage investments?
  3. What is the degree of comfort to be more visible in the market place?

What family offices need to do

  • Establish a visible presence and strong message to the PE community that communicates that they want to be majority or minority co-investors outside or inside the current funds they are in.

  • Become a well-known resource of capital to the growing pledge fund and independent sponsor community. This community loves to say they have family office money and that it is evergreen.

  • Become more closely aligned with active visible family office investors. Pick up the phone and call them. The family office club approach is a way to push money, maintain anonymity, and consider new options to push money.

  • As new, smaller funds emerge, an LP can have more sway on fees, greater visibility in the fund, and use their family office club as a feeder to a new fund.  All parties win here.

Yield or model change

While the "chasing yield" argument makes sense as fund returns continue to outpace the S&P500, the returns are not what they were. Perhaps the larger driver is that the 2/20 fee structure is having challenges. The market is driving the funds to pay more per company, to use more business development resources, and to have longer holds.  These factors are all contributing to reduce IRR. Market maturation and LPs wanting more control over the outcome will not disappear.  The issue now is how many family office and other private capital providers wish to fund and organize along the functional lines of a PE fund in order to boost return and perhaps benchmark against the market they currently invest in.

Final Thoughts

  • Direct sourcing is brutal, a numbers game, and moves quickly.  The family office will need to consider how to develop an infrastructure with the functions needed to increase the probability of success. Discussions should also center on not having the CIO at the top of this function for the family office.
  • Aligning with experienced operators in the spaces they invest in will allow easy transition of ownership. Investors can board sit and guide rather than manage hands-on. This may deliver the longer term benefit of being able to harvest deal and investment opportunities from the executive stable.

Subject matter expertise

  • jeremy swan
    Contact Jeremy Jeremy+Swan
    Jeremy Swan

    Managing Principal - Financial Sponsors & Financial Services Industry

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