Digital Transformation: Leading Success at Growth Companies

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    Digital changes everything. The early adopters have weighed in – a well-conceived digital transformation delivers breakthrough business models, creating unprecedented levels of growth, efficiency, and innovation. Companies are embracing digital as a means to improve customer engagement to drive value creation and competitive advantage. Companies need a high impact, fast response digital approach that is iterative and relevant to their size and complexity. 

    In this paper, Digital Transformation: Leading Success at Growth Companies, we look at the market factors shaping digital transformation and outline five principles for success.