Creating Convenience With Data & Analytics
Space occupancy has been the traditional benchmark of CRE performance. But as physical facilities morph into digital assets, the metrics are also evolving. Space utilization—why people enter a building and how they use it—has become the metric that matters. Today, CRE firms are harnessing data analytics to evaluate the experience of their spaces. This information helps them create office facilities that inspire human interaction through amenities like comfy sofas, communal workspaces, on-site exercise classes, and refreshment counters. It’s the human experience that’s important, rather than occupancy rates or how the real estate is used. This shift in metrics will likely alter how CRE companies build and measure success, as well as how they are valuated.
