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Balancing CRE digital & human experiences

Living in a bubble of digital convenience can drive a wedge between people and their community. Individuals are isolated, community is lost, and life becomes a little less human each day. It doesn’t have to be that way. Some CRE firms are putting people first by creating shared communities in office, where reoccupiers live, work, and play. Data-driven knowledge enables companies tail, and entertainment facilities based on analytic insights into how to reshape their properties in ways that humanize technology while meeting tenant—and ultimately human—needs.

The human element within a digital community

CRE companies are balancing digital and human experiences by shifting their focus from commercial tenants to space occupiers. As they do, these companies are starting to evolve from the traditional B2B model to a B2C focus.

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CRE's evolving metric

Today, CRE firms are harnessing data analytics to evaluate the experience of their spaces. This information helps them create interactive office facilities with amenities like comfy sofas, communal workspaces, and refreshment counters. It’s a shift that will likely to alter how CRE companies build and measure success.

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Data, analytics, & connectivity

CRE companies are collecting and parsing personal information to deliver the experiences that space occupiers demand. Protecting this sensitive information will require a renewed commitment to data privacy.

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Life enhanced by disruptive technology

New technologies can provide insights into occupant behaviors and enable building owners and operators to design human-centric environments that prioritize social interaction and collaboration. As office space becomes a commodity, these customer-focused services will drive value in commercial real estate.

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Meet the Team

Paul Ricci

CPA, Partner, Technology+ National Leader

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This has been prepared for information purposes and general guidance only and does not constitute legal or professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is made as to the accuracy or completeness of the information contained in this publication, and CohnReznick LLP, its partners, employees and agents accept no liability, and disclaim all responsibility, for the consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.