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Building people-centric experiences
Peer at smartphone screen. Hire a dog-sitter. Make restaurant reservations. Collide with pedestrian. Repeat. Sound familiar? Digital technologies can bring conveniences that free up time and improve quality of life, but they also can keep users so affixed to their smartphones that they seem unaware of the real world. CRE companies are beginning to understand that people want digital experiences that are humanized and enriching. That’s why they are starting to balance digital and human experiences by shifting their focus from commercial tenants to space occupiers. As they do, businesses are starting to evolve from the traditional B2B model to a B2C focus.
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