The human element within a digital community

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Building people-centric experiences

Peer at smartphone screen. Hire a dog-sitter. Make restaurant reservations. Collide with pedestrian. Repeat. Sound familiar? Digital technologies can bring conveniences that free up time and improve quality of life, but they also can keep users so affixed to their smartphones that they seem unaware of the real world. CRE companies are beginning to understand that people want digital experiences that are humanized and enriching. That’s why they are starting to balance digital and human experiences by shifting their focus from commercial tenants to space occupiers. As they do, businesses are starting to evolve from the traditional B2B model to a B2C focus. 

 

Featured Insights

The shift in space utilization: Viewing physical and digital assets from a new perspective

Tama Huang discusses what we can expect to see in the future of space utilization.

PropTech’s increasing momentum calls for a strong IT strategy

11/19/2018 | Julie Miner

For commercial real estate, one of the biggest changes has been the proliferation of data and how it is used. The insights gained from IoT-enabled devices can be scaled up to include entire smart buildings, tracking everything from energy use to temperature controls. That insight can help real estate professionals gain an edge against competitors when trying to renew a tenant lease or close a deal.

New challenges of construction & design technology

CIO Tama Huang discusses the need to first bridge the digital divide between a historically hands on approach to design and today's digitally native generation.

Putting People First: Disruptive technology in CRE and beyond

6/3/2019

The accelerated connectivity between people, machines, buildings, and businesses continues to disrupt the commercial real estate (CRE) industry, because people increasingly demand more integrated, enriching environments.

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CRE Digital and Human Experiences

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