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The human element within a digital community

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Building people-centric experiences

Peer at smartphone screen. Hire a dog-sitter. Make restaurant reservations. Collide with pedestrian. Repeat. Sound familiar? Digital technologies can bring conveniences that free up time and improve quality of life, but they also can keep users so affixed to their smartphones that they seem unaware of the real world. CRE companies are beginning to understand that people want digital experiences that are humanized and enriching. That’s why they are starting to balance digital and human experiences by shifting their focus from commercial tenants to space occupiers. As they do, businesses are starting to evolve from the traditional B2B model to a B2C focus. 

 

Featured Insights

Real Estate

The human element within a digital community

How CRE is harnessing disruptive technologies to create connected, people-centric experiences.

3/1/2020

New challenges of construction & design technology

CIO Tama Huang discusses the need to first bridge the digital divide between a historically hands on approach to design and today's digitally native generation.

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Putting People First: Disruptive technology in CRE and beyond

The accelerated connectivity between people, machines, buildings, and businesses continues to disrupt the commercial real estate (CRE) industry, because people increasingly demand more integrated, enriching environments.

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CRE Digital and Human Experiences

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Commercial real estate: Digital and human experiences

Living in a bubble of digital convenience can drive a wedge between people and their community. Individuals are isolated, community is lost, and life becomes a little less human each day. It doesn’t have to be that way. Some CRE firms are putting people first by creating shared communities in office, retail, and entertainment facilities based on analytic insights into how occupiers live, work, and play. Data-driven knowledge enables companies to reshape their properties in ways that humanize technology while meeting tenant—and ultimately human—needs.

10/1/2019

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This has been prepared for information purposes and general guidance only and does not constitute legal or professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is made as to the accuracy or completeness of the information contained in this publication, and CohnReznick LLP, its partners, employees and agents accept no liability, and disclaim all responsibility, for the consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.