CRE's evolving metric

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Creating Convenience With Data & Analytics

Space occupancy has been the traditional benchmark of CRE performance. But as physical facilities morph into digital assets, the metrics are also evolving. Space utilization—why people enter a building and how they use it—has become the metric that matters. Today, CRE firms are harnessing data analytics to evaluate the experience of their spaces. This information helps them create office facilities that inspire human interaction through amenities like comfy sofas, communal workspaces, on-site exercise classes, and refreshment counters. It’s the human experience that’s important, rather than occupancy rates or how the real estate is used. This shift in metrics will likely alter how CRE companies build and measure success, as well as how they are valuated. 


Defining a smart building

Defining a smart building is challenging, but there are many perspectives on what it means to be "smart" or "intelligent" in the built world. CIO, Tama Huang joins Real Estate Industry leaders for DisruptCRE's Inside CRE Tech to discuss.

What is tenant engagement?

When engaging with the tenant, the big question is ‘Who is our tenant?’ Watch DisruptCRE's Inside CRE Tech series with CIO, Tama Huang, to hear more about the shift in focus & prioritization in RealEstate.

How is tenant engagement being used today?

How is Tenant Engagement being used as a differentiator among CRE owners & operators? Watch to hear more about the dialog that needs to exist between building technologies and end-users to understand how space is experienced.

What is workplace as a service (Waas)?

Is it workplace-as-a-service, or is it workplace as an experience? Watch DisruptCRE's Inside CRE Tech series with CIO, Tama Huang, to hear how WAAS has emerged to transform the Commercial Real Estate industry.

What linguistics has in common with real estate data

7/7/2020 | Tama Huang

CohnReznick’s Tama Huang discusses the importance of asking just the right questions of real estate data in Propmodo’s Metatrends podcast.

A place for humans in real estate data architecture


The people living and working within a building’s four walls not only generate data, but they also bring it to life. Without people occupying and using its spaces, a physical building provides significantly less usable information on its own. No people equates to no leasing information, no occupancy data, no utility usage, no foot traffic reads, no sales generated, no amenities needed, no services provided, no maintenance requests, no qualitative feedback given.

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Intelligent Space: The next step for smart buildings

6/28/2019 | Ross Miller, Vincent Dermody

Ongoing digitization has spurred significant demand for connected buildings around the world, and Australian developers are rising to the challenge.

Monetizing data: The migration from physical assets to digital assets

Tama Huang outlines the trend of migration from physical assets to digital assets and the opportunities of data monetization.

This has been prepared for information purposes and general guidance only and does not constitute legal or professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is made as to the accuracy or completeness of the information contained in this publication, and CohnReznick LLP, its members, employees and agents accept no liability, and disclaim all responsibility, for the consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.